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RELIFE BY A. MENARINI CHAMPIONS PERSONAL CHOICE IN AESTHETIC TREATMENTS, ENCOURAGING SELF-CARE AND SELF-LOVE | |||
By: PR Newswire Association LLC. - 24 Apr 2024 | Back to overview list |
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- The choice is the individual's hand to treat oneself with love and care, where judgments and negative opinions have no place in personal beauty journeys. KUALA LUMPUR, Malaysia, April 24, 2024 /PRNewswire/ -- RELIFE, the dermatology and aesthetic medicine division of A. Menarini, a wholly owned subsidiary of the Menarini Group ? an Italian pharmaceutical company with more than 135 years of history is embarking on a campaign to advocate self-confidence and self-choice and challenge societal norms around beauty standards. At the same time, RELIFE by A. Menarini is also partnering with aesthetic physicians like Dr Hew Yin Keat, the founder of M.A.C Clinic and one of the founding member of the Malaysian Society of Aesthetic Medicine, together with Dr Rachel Chew, founder of Rachel Chew Clinic, to normalise the conversation on aesthetic procedures by certified aesthetic physicians or healthcare professionals. Josie Ong, Commercial Director of A. Menarini Singapore Pte Ltd (Malaysia branch) shared, "After conducting social listening across 12 countries, RELIFE by A. Menarini found that every day, millions of women are victims of age-shaming and cyberbullying on social media because of how they look. When a woman decides to undergo an aesthetic treatment, she is often targeted for not being natural, while if she decides not to, she is criticised for her wrinkles. Hence, the "Fragments of Beauty" initiative was developed where Swiss artist Simon Berger built a glass wall revealing hurtful, age-shaming comments, including those towards an older model and smashed these painful words of hatred to create a beautiful, proud portrait." "At RELIFE by A. Menarini, we focus on helping people achieve complete well-being with a revolutionary approach to aesthetics and anti-ageing. The "Fragments of Beauty" art piece is a medium to convey self-esteem, respect, and inclusion to all. Although International Women's Day may have just passed, the importance of advocating for women's freedom to choose how they want to look and embrace the ageing process extends beyond a single day of recognition. It serves as a continuous call to action for a world where women are empowered to make choices about their appearance without judgment or societal pressure. The celebration of women's autonomy over their bodies and the right to age gracefully underscores the ongoing struggle against beauty standards that often perpetuate unrealistic ideals. We want to continue to drive support and encourage women to embrace their individuality where they can flourish with the freedom to define their own beauty standards and age on their terms," Ong added. Psychological Impact and Confidence Boost Aesthetic "Stress is a common factor in an accelerated world and life that we lead. Based on scientific evidence, stress has detrimental effects on our physical and mental health, and it can accelerate the ageing process. The first step that everyone can do to manage stress-induced ageing is to use stress-reducing techniques such as mindfulness meditation, regular exercise and good-quality sleep.[2] Let's not be judgemental and normalise that it is okay if someone chooses to take the next step by opting for a refreshed appearance that reflects their inner vitality, fostering mental well-being and self-assurance. Aesthetic procedures, especially those involving non-invasive facial rejuvenation like fillers, can significantly impact confidence and self-esteem, leading to positive changes in various aspects of life. These treatments improve self-confidence and positively affect personal and professional connections. They can also help individuals feel more comfortable in their skin, prioritising overall well-being over conforming to the beauty standards," said Dr Hew Yin Keat, Aesthetic Physician, Founder and Medical Director of M.A.C. Clinic. Dispelling Misconceptions With Proper Education Dr. Rachel Chew, Aesthetic Physician at Rachel Chew Clinic shared, "There's been a significant shift in how we view dermal aesthetics. When someone chooses to go for any aesthetic treatment, it's not about conforming to beauty standards. It's about empowering individuals to make choices that enhance their natural beauty and boost their confidence. Everyone has the right to look as good as they feel. Often, the body will age quicker than the mind and spirit. While you may feel great, your body looks tired. We believe the body should always look as good as you feel. It becomes part of lifestyle care, like going to the gym. There are simple procedures like fillers using the latest medical technology which cater to all genders, offering natural results aligned with their individual personal goals. Men, like women, see self-care value in aesthetics. By supporting everyone, we promote inclusivity and empowerment in pursuing aesthetic goals while living balanced lives." Personalised Treatment Approach Dr Chew added, "Gone are the days of cookie-cutter beauty treatments. Today, personalisation is king in the world of aesthetics. It's about understanding every patient's unique needs and tailoring treatments to achieve their desired outcome, not just chasing trends or conforming to unrealistic standards." "Remember, safety is key, so be wise, do your own research, and choose accredited clinics for any procedures, including non-invasive treatments such as fillers. For safety reasons, medical aesthetic procedures should only be performed by qualified and licensed practitioners at licensed premises. Go to registered medical practitioners that are classified as specialists and non-specialists. The Credentialing and Privileging Committee must register them for Aesthetic Medical Practice under the Ministry of Health. With that in place, individuals can pursue enhancements confidently, safeguarding their well-being and achieving the best outcomes," Dr Hew shared further. In today's world, having conversations about aesthetic treatments is important, as it recognises their impact on inner, external, and mental health. It's not just about meeting beauty standards but enhancing one's natural beauty and feeling good about oneself. Let's normalise conversations on how we can treat ourselves with love and care, where judgments and negative opinions have no place in personal beauty journeys.
About Menarini Asia-Pacific Menarini Asia-Pacific is a wholly owned subsidiary of the leading Italian pharmaceutical company Menarini Group. We combine the strengths of our global resources with local customer insights to bring the best medical innovations to hospitals and healthcare providers. About RELIFE View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/relife-by-a-menarini-champions-personal-choice-in-aesthetic-treatments-encouraging-self-care-and-self-love-302125365.html SOURCE A. Menarini Singapore Pte Ltd (Malaysia branch) |
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